Brand Strategist/Art Director

BRIONI

For my thesis project, I created a repositioning strategy for the Italian heritage brand Brioni. The brand is one of the leaders in the bespoke and men’s luxury industry. The repositioning consisted of a revised brand identity, story telling, shifted target group and new communication strategy. The results of this project have been based on interviews conducted with international professors, industry leaders, bespoke influencers and existing/aspiring Brioni customers

All design and visual content is own produced.

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